Product Discovery for Product Managers

Product discovery is a critical process for product managers as it helps them validate their ideas, understand customer needs, and design solutions that solve real problems. By conducting product discovery, product managers can reduce the risk of building products that do not meet the needs of their target audience, saving time, resources, and money in the long run. In this article, we will provide a comprehensive guide to product discovery for product managers, including the best techniques to use and how to improve their order so that each builds on the previous technique.

What is Product Discovery?

Product discovery is the process of finding out what your customers want and need. It is a critical step in the product development process that helps product managers understand the needs of their target audience and validate their ideas.

By conducting product discovery, product managers can reduce the risk of building products that do not meet the needs of their target audience, saving time, resources, and money in the long run.

Product discovery involves a series of techniques that help product managers understand their customers and validate their ideas. You can read more about the techniques, by clicking on the links on the left side.

How does product discovery relate to SCRUM

When we think about SCRUM, we think about product delivery. Meaning, we know what to build, so how can we structure the work to deliver it as fast as possible?

But when we think about product discovery, we think about How do we figure out what to put in our backlog?

In order to figure out what to put in our backlog, we need to understand our customers and their needs. This is where product discovery comes in.

Why is Product Discovery Important?

Imagine you want to build a new product. You have a great idea and you think it will solve a real problem for your customers. You start building the product and launch it. But, after a few weeks, you realize that your customers are not using it. You have wasted time, resources, and money on a product that does not meet the needs of your customers.

This is a common problem that many product managers face. They spend a lot of time and money building products that do not meet the needs of their customers. This is because they don't really understand their customers and what they want and need.

By conducting product discovery, product managers can reduce the risk of building products that do not meet the needs of their target audience, saving time, resources, and money in the long run.

And it is not just about reducing risk. Product discovery also helps product managers understand their customers and validate their ideas. This helps them build products that meet the needs of their customers and solve real problems.

How to Conduct Product Discovery

Product discovery involves a series of techniques that help product managers understand their customers and validate their ideas.

You might for example talk to your customers, so that you understand how they think, what they do, and which problems they have. By talking to your customers, you can develop a persona that represents your target audience.

You might then describe their journey where they encounter the problem you want to solve.

Product discovery is about doing all of those things. And it can be a very messy process, where you revisit the models and techniques you have used several times.

There is no right or wrong way to conduct product discovery. It is a process that is unique to each product and each product manager. But there are some best practices that you can follow to make sure that you are doing it right.

And this is where we believe that we can help you. We have created a comprehensive guide to product discovery for product managers. In this guide, we will provide you with the best techniques to use and how to improve their order so that each builds on the previous technique.

And you can signup and use our product, to help you conduct product discovery, and keep track of everything you have learned.

It will also help you generate drafts for the different techniques, giving you a head start on your product discovery.