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Assumptions - What they are and how to use them

Assumptions are the things that you believe to be true about your product, your target audience, and the problem that your product solves. They are important because they help you to understand the problem that you are solving, and they help you to understand your target audience.

Assumptions are also important because they help you to understand what you need to test. If you have an assumption that your target audience is young, then you should test that assumption by talking to people who are young. If you have an assumption that your target audience is interested in a specific topic, then you should test that assumption by talking to people who are interested in that topic.

How to use assumptions

Assumptions are used in the following ways:

  • They are used to generate hypotheses
  • They are used to generate questions
  • They are used to generate experiments

How to write assumptions

Assumptions are written in the form of a sentence, and should include the following information:

  • What is the assumption?
  • Why do you believe that the assumption is true?
  • How will you test the assumption?

Here are some examples of good assumptions:

  • My target audience is young. I believe that my target audience is young because I have seen that they are using similar products. I will test this assumption by talking to my customers.
  • My target audience is interested in a specific topic. I believe that my target audience is interested in a specific topic because I have seen that they are using similar products. I will test this assumption by talking to my customers.

How to use assumptions in DiscoveryBuddy

In DiscoveryBuddy you can use AI to generate assumptions for you. You simply press the 'Generate draft' button, and the AI will generate a draft for you. You can then edit the draft, and add more assumptions if you want to.

Here you can see how easy it is. The example below shows you how to generate a draft for personas, but it works the same for assumptions.

Demo of generation

How to use assumptions in your own product discovery process

You can use assumptions in your own product discovery process by following these steps:

  1. Write down your assumptions
  2. Test your assumptions
  3. Update your assumptions

Conclusion

Assumptions are important because they help you to understand the problem that you are solving, and they help you to understand your target audience. They are also important because they help you to understand what you need to test.